Why People Don’t Join Your Business
The number one question on everyone’s mind is: “Where can I get targeted traffic for my offers?”
First, let’s discuss who your ideal prospect really is. This is where a lot of marketers (even the pro’s!) are way off.
Which screws up their chances to succeed online. Too many marketers foolishly believe their best prospect is that guy or gal who’s slaving away in a law firm or some big corporation.
Supposedly this person wants to escape the boredom and monotony of the corporate lifestyle through online marketing. Sorry to burst your bubble but…
nothing could be further from the truth.
Why?
Because People Feel Comfortable
Within Their Comfort Zone!
And people just don’t buy when they’re comfortable.
Here’s how this translates into your business…
People are lazy and complacent.
Even if they kind of hate their job, they will do little to change things around on their own. They might “look into” the idea of working from home, but they aren’t serious to do anything about it or take action. (I’m sure you spoke to these types. They say they want to join your business, but they never commit to a decision, right?)
In short…
The prospect won’t move a muscle until he/she is forced outside their comfort zone.
Ironic, isn’t it?
Yet… it’s 100% true. Listen to the success stories of people making money and you will see that it took some traumatic experience to get them to take action.
Most people who are toying with the idea of living the laptop lifestyle start taking it seriously only after getting fired, losing their main source of income or in the light of new evidence which increases the possibility of such incident occurring in the near future.
My point…Your Best Prospects Are The Ones Who Just Had Their World Shaken!
It’s the prospects who NEED your business who are most likely to sign up today.
To these guys and gals, procrastination is simply not an option anymore.
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